![]() So what should you include on the page? Since this page is aimed at those new to your nonprofit and work, start at the beginning. Sometimes it’s even absent altogether! Or it becomes a dumping ground for miscellaneous content without giving a clear picture of who you are and what you’re working to accomplish. Without a clear picture of who you are, your audience will have a difficult time connecting with your organization online.īut in my experience, this page rarely gets the love and attention that it deserves on nonprofit websites. It is an absolutely essential page to have on your website. It’s where people gather to assess your organization’s credibility and trustworthiness. The About Us page is one of the first stops on your website for new visitors. Who is this group? Can I trust them? Will I regret giving them my support? Great nonprofit “About Us” pages are able to squash any misgivings with a simple, yet complete overview of who you are with links to various pages around your site for folks to learn more about you.
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AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |